For MarTech and FinTech B2B SaaS
Get Website Copy That Lands You on Your SaaS Buyer’s Shortlist – and closes the deal
Stand out in a crowded SaaS market with conversion-optimized web copy. So you can…
- Reduce bounce
- Get more demo requests
- Get more signups
THE HARSH TRUTH...
you only have a few seconds to show buyers your unique value prop
Congrats! You’ve made their shortlist…
But will you win the contract?
As they check out your website your buyers have two big questions…
1. Can your product solve my problem?
2. How is YOUR tool different from all the others out there?
by the time buyers visit your website
they’ve already…
✓ Checked out your competitors.
✓ Decided on solution requirements.
✓ Gotten recommendations and read your G2/Capterra reviews.
Your buyers are bombarded with options…
Don’t lose them because your web copy didn’t deliver fast enough!
the thing is…
You have your own list of requirements.
To attract the right buyer you need…
✓ Copy that showcases your unique value.
✓ Messaging that speaks directly to your SaaS buyer’s needs.
✓ Clear, persuasive copy that reduces bounce rates and drives conversions.
Simmmple, right?
But not so easy to find!
but it’s not your fault!
you’ve tried…
the diy route
You thought, “Who knows my product better than me?” 
So you rolled up your sleeves and wrote the copy yourself.
(Templates and AI tools, anyone?)
But writing for conversion isn’t just about knowing the features…
It’s about selling the transformation your solution provides!
That requires a deep understanding of copywriting techniques.
But generic templates don’t know your UVP, customer pain points, or the buyer’s specific user journey.
And, after hours of tweaking, your copy didn’t increase conversions as well as you’d hoped.
the In-house method
Maybe you asked your marketing team to take a crack at it. 
But in between managing campaigns, running A/B tests, and juggling countless other tasks, copy either took forever to produce or just didn’t hit the mark.
Marketing generalists have many talents.
But most don’t use a SaaS-focused copywriting approach to clearly convey your technical product’s value.
The result?
All that insider product knowledge still didn’t produce copy that moves your buyers to act.
Your buyers are left wondering, “What does this product do and how will it make my life better?
the upwork way
Hiring an affordable freelancer seemed like the perfect middle ground. 
But then you realized they didn’t really understand SaaS—let alone your industry!
And the copy they delivered?
Generic. Vague.
Copy lacking the nuance your high-intent buyers need to see before they commit to a demo or trial.
Copy that makes you sound just like everyone else. 
(AND you spent more time revising their copy than it’s worth.)
Let’s face it…these “solutions” haven’t delivered the results you need.
✘ DIY copy takes too much time and still doesn’t resonate.
✘ Your in-house team is stretched too thin to do it justice.
✘ And Upwork? The budget might be right, but the final product? Not. So. Much.
meanwhile…
Your competitors are winning the deals because their websites speak directly to your buyer’s jobs to be done.
But you’re losing prospects to vague messaging and missed opportunities.
And you know you’re leaving $$$ on the table.
It doesn’t have to be that way
imagine…
SaaS copy that’s laser-focused, hitting your buyers right in the feels.
(Because people buy with their emotions first, logic second.)
Copy crafted by a trained professional who gets your industry and understands your buyer.
(Who knows how to position your product’s unique value. All while staying true to your brand voice.)
Clear, conversion-focused messaging so you can attract and engage the right buyers.
(Then lead them straight to a demo or trial sign-up.)
You don’t have to waste time and money on subpar copy anymore
You need someone on your side who understands the complexities and demands of marketing your SaaS product and the challenge of standing out in a saturated B2B landscape.
Hi!👋 I’m Sharon, a Copyhackers trained conversion copywriter.
Everywhere I looked, I saw frustrated SaaS founders and marketing teams investing time and money into web copy that didn’t convert.
Muddled messages, ineffective differentiators, and an audience left unsure if your product truly fits their needs.
Crafting clear, compelling messaging isn’t for the faint of heart.
Being a B2B SaaS founder or marketer also means you’re constantly needing to prove your value and product differentiation.
…Even if you’re generating leads and closing deals.
…Even when you’re hitting your quarterly targets.
That’s exactly why I got into what I do.
Now, I create conversion-optimized web copy and conduct detailed audits for B2B MarTech and FinTech SaaS companies—just like you—so you can reach your target market with confidence, keep prospects engaged, and guide them straight to that next big conversion.
Here’s what to expect working with me
Conversion-Optimized Copy that Drives Results
You’ll get expertly crafted, research and data-backed copy that aligns perfectly with your product’s value and your buyer’s needs.
Whether it’s a homepage, landing page, or pricing page, your copy will resonate with your audience, keep them engaged, and compel them to take action.
Stand Out with SaaS-Specific Expertise
With specialized SaaS training from Copyhackers, I understand the nuances of technical products and how to communicate their value to your target audience.
No more generic, templated copy—this is messaging designed to elevate your SaaS above the competition.
A Personalized, Collaborative Process
Working with me means you’re not just another client on the list.
I’ll take the time to dive deep into your brand, product, and audience, ensuring every piece of copy speaks to your buyers.
We’ll collaborate every step of the way, making sure you’re heard and involved in the process.
Are you ready to stop struggling with copy that underperforms?
Schedule a free consultation to discuss your project!
Sharon’s dedication, thorough analysis, and meticulous attention to detail have been invaluable to my projects.
Her proficiency in writing copy and blogs is complemented by her sharp eye for identifying errors in documents and websites.
Sharon’s collaborative spirit and commitment ensure every task is treated with ownership and passion, making her a true partner in my success.
I wholeheartedly recommend Sharon Goodenough for any project – her skills, commitment, and proactive approach make her an outstanding asset to any team.
Copywriting services
Expect a White Glove Experience
Where attention to detail meets personalized service.
Landing Page/Pricing Page Webcopy
Need a Landing Page or Pricing Page?
Whether it’s for a demo, trial, or other conversion goals, I’ll craft landing pages that compel your visitors to take action.
Pages include:
- Home/Landing page
- Pricing page
- About page
- Features page
- Product Comparison page
- “Wall of Love” Landing page
Full Website Copy - From Research to Wireframe
Brand new website or you just need a revamp?
I’ll create a cohesive, conversion-optimized website that showcases your SaaS product’s unique value, reduces friction, and drives results.
My process includes:
- Voice of Customer (VOC) research
- Competitor and industry analysis
- Comprehensive message strategy
- Wireframing
- Full-Scale web copywriting
- Stakeholder collaboration
- Feedback-driven revisions to fine-tune your messaging
Landing Page/Pricing Page Audits
Already have a website?
I’ll analyze your home, landing, and/or pricing pages to identify key areas for improvement so you can increase conversions.
Audits include:
- A screencast video walkthrough of your audit
- A Google Doc with copy recommendations, quick fixes and wireframed copy to hand to your designer
- An after-the-audit 60-minute Q&A video call.
Certifications
Copyhackers' SaaS Copywriter Certification
Copyhackers' 10X Landing Pages
Copyhackers' 10X Webcopy
Copyhackers' Pricing Pages for SaaS & Apps
Copyhackers' 10X Emails
Copyhackers' Brand Voice
Wynter + Olivine B2B Messaging Course
Hotjar Foundations Lvl. 1
Not ready for a call?